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Can Governor Matt Bevin overcome his unpopularity by casting fall contest as conservative vs. liberal?
♦By Rich Shumate, ChickenFriedPolitics.com editor
Consider if you will a leader who is unapologetic, unconventional and unleashed. Who is in office not because of, but in spite of, the political class and cares little for its opinions.
A man whose opponents are reduced to sputtering fits of rage at the mere mention of his name. Who plays happily to his base, unperturbed by tepid approval ratings.
That, of course, describes Donald Trump, but it also describes the central player in the South’s hottest governor’s race in 2019 — which could very well be the first canary in the coal mine telling us how Trump himself might fare in 2020.
Kentucky Governor Matt Bevin is running for re-election after four turbulent years in Frankfort, in which he sparred with his fellow Republicans in the legislature, accused teachers of endangering students by leaving their classrooms to protest changes in their pensions, and lamented that Americans had become “soft” after school districts canceled classes during a subfreezing cold snap.
He has even endured the worst indignity that can befall a Kentucky politician — being booed lustily by the crowd on Derby Day.
In November, Bevin will face Democratic Attorney General Andy Beshear, the son of his predecessor, who over the past four years has made it his personal mission to sue Bevin — over pension reform, over higher education cuts and, most recently, over subpoenas issued to teachers who called in sick to protest at the Capitol.
The blood here is bad. Bevin went after Beshear’s mother, Kentucky’s former first lady, removing her from a commission that oversees a state horse park and taking her name off of a state-run visitor’s center.
Beshear likes to tell voters that the bombastic Bevin, who grew up in New Hampshire, just wasn’t raised right, a rather serious insult down South.
A preview of both camps’ general election strategies was full display on the night of May’s primary. Beshear called Bevin a bully and said the election would be about “right versus wrong.” Bevin called Beshear a liberal and said the election would be about right versus left.
The governor is betting that a binary choice between himself and a “liberal” candidate will work to his advantage in Kentucky, just as Trump is painting his re-election as a binary choice between him and the “socialists” he says are running amok in the Democratic Party.
The question will be whether, when it comes time for voters to render a verdict, the pull of that binary choice will be stronger than the incumbents’ personal unpopularity (which is, arguably, how Trump became president in the first place).
In a sense, Bevin was Trump before Trump was Trump. His came on the political scene in 2014 with a kamikaze mission to unseat U.S. Senator Mitch McConnell in a Republican primary with Tea Party support. In 2015, he won the GOP primary for governor by less than 100 votes after his two better-known rivals savaged each other. He won the general election by opposing same-sex marriage and tying his Democratic opponent to Barack Obama.
But as controversies have mounted, his fortunes have fallen. When Morning Consult looked at gubernatorial approval ratings in April, Bevin came in dead last, at just 33 percent and nearly 20 points under water.
Being tagged as America’s most unpopular governor is certainly no badge of honor when running for re-election, although Bevin, characteristically, insists he pays no attention to such things.
The governor’s job approval is about 10 points lower than Trump’s, and, while the president retains strong support among Republicans, Bevin could only manage to win 52 percent in May’s GOP primary, against three little-known opponents.
However, if the strategy of presenting a binary choice against a liberal is going to work anywhere, it should work in Kentucky, home to many rural, white, religious voters who propelled Trump to a whopping 40-point win in 2016.
Abortion is likely to be the key fault line in Bevin’s quest to paint Beshear as too liberal. Bevin opposes legal abortion; Beshear supports it and has refused to defend abortion restrictions passed by the legislature in court.
Bevin has also, not surprisingly, wrapped himself firmly in Trump’s aura. The president is featured prominently in his campaign ads and is expected to travel to the Bluegrass this fall to campaign for him.
A Bevin victory, despite weak poll numbers and ceaseless controversy, would be a boon for the binary choice strategy and a testament to Trump’s enduring popularity among his supporters.
A Bevin defeat could show the limits of trying to overcome marked unpopularity through ideological contrast. While that won’t have implications for 2020 in places such as Kentucky where Trump is popular, it could illustrate the limits of a contrast strategy in battleground states he needs to win.
No matter how Bevin vs. Beshear 2019 turns out, it will be loud, expensive and mean — just the thing to get us ready for Trump vs. Democrats 2020.